I'm a creative strategist.
More specifically, I build creative B2B marketing strategies in the technology, professional services and financial services industries. I've dabbled in the manufacturing and scientific sectors too. If it's big, complex, and your nan doesn't understand it, that's where I do my best work.
That means I've helped companies like these...
...to define their marketing challenge, understand their audience, pick a winning strategy, refine their message, and get noticed by the right people.
With 10 years' experience in a full-service B2B agency, I've run the gauntlet of strategy approaches and methodologies. But if you twisted my arm to pick my main strengths, it would look something like this:
Proposition development
Getting to grips quickly with complex challenges, identifying competitive market space, and developing standout propositions.
Messaging & content strategy
Comms planning for multiple personas and channels. I’m also a seasoned copywriter myself, when duty calls.
Creative & brand strategy
Building consensus among stakeholders for bold creative concepts, and setting creatives up for success with crystal-clear briefing.
Account-based marketing
Setting up and running ABM campaigns at 1:1, 1:few and 1:many targeting levels.
If something's not in those boxes, don't worry. I've also commissioned and analysed primary research, developed brand strategy, named and launched products, measured and tested campaign performance, briefed media campaigns, led sales workshops, and much, much more. I'm a flexible, experienced strategist with a 'T-shaped' specialism in creative positioning. That's how I've been successful in both EMEA and APAC at delivering results in industries like these:
That's a lot of explaining, and not much proof though. So if you're interested in my work, take a look at my Portfolio here.