I'm a creative strategist.

More specifically, I build creative B2B marketing strategies for big, complex industries like enterprise technology, professional services, manufacturing and engineering. If your nan doesn't understand it, that's where I do my best work. That means I've helped companies like these...

...to define their marketing challenge, understand their audience, pick a winning strategy, refine their message, and get noticed by the right people.

As a freelancer or contractor, I can help you to:

Identify a competitive market space and compelling proposition
Build a distinctive, standout creative platform - both as a strategist, and as a copy-focused creative director
Develop a messaging and strategy across channels.
Set up your ABM programmes, run workshops, and establish best practice.
Draw out insights from your subject matter experts and turn them into effective thought leadership
Improve collaboration by closing the gaps between strategy, creative and media teams

If something's not on that list though, don't worry. I've also commissioned and analysed primary research, developed brand strategy, named and launched products, measured and tested campaign performance, briefed media campaigns, led sales workshops, and much, much more. I'm a flexible, experienced strategist with a 'T-shaped' specialism in creative positioning. That's how I've been successful in both EMEA and APAC at delivering results in industries like these:

That's a lot of explaining, and not much proof though. So if you're interested in my work, take a look at my Portfolio here.